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Antwerp · Belgium · Since 1987

theo

Antwerp's playful rule-breakers of colour, asymmetry and optical wit.

The story

Two Belgian opticians, Wim Somers in Antwerp and Patrick Hoet from Bruges, began designing frames in the late 1980s because they found the eyewear on offer too conventional. The name theo is an anagram of Hoet. What began as a private side project, with no aim of becoming a major player, grew into a family company sold through independent opticians in about 50 countries. Hoet set the design direction and Somers built the business, which his sons now run. 02 People Co-founder, business lead Wim Somers 1987 Antwerp optician who co-founded theo with Patrick Hoet and ran its commercial side. He later handed the company to his sons.

Look for

A deliberate twist: mismatched colours or shapes that make a single frame read as two

Made
Mostly specialised workshops in the Jura region of France; an older award citation also mentions Belgian production
Owned by
Independent, Somers family
Frames here
Catalogue coming
Stores listed
7
Official site
theo.be

Where to try theo

7 listed stores.